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Our History and Staff











Two Brothers Powersports got its start in 1999 as Two Brothers Honda. The Honda name has been in the La Crosse area for many years and has it's roots all the way back to La Crosse Cycle. The two brothers sold Two Brothers Honda to employee Ben George and his Father Rick George in 2004. In the time between 2004 and the present many changes have been made to provide additional products and services. In 2005 changes where made to the facility--adding service bays and a waiting area. Along with these changes, 2005 saw the business add additional Service Technicians. In 2006 a 18 foot enclosed trailer was purchased with the proper tie down equipment to retrieve stranded motorcycles, or to pick up motorcycles and ATV's for service work.

We constantly hear that many dealers will not work on older motorcycles and ATV's!--We will work on older motorcycles and ATV's, both Honda and Yamaha. We use Genuine Honda and Yamaha parts where available and we have a machine shop and welding services available to repair or customize your bike, ATV, or watercraft.



In 2006 Dealernews, the premier business to business magazine for powersports retailers, selected Two Brothers Honda as one of the 100 Top Dealers in North America. The Top 100 Awards recognize dealerships for retail design and merchandising approaches, promotional innovations and dedication to customer service. This is a great achievement and we are very excited to win this award. We also realize it is the dedication and expertise of our employees that made this happen.
In 2006 Two Brothers Honda purchased the Yamaha and Bombardier (BRP) dealership located in Onalaska, Wisconsin--about 15 minutes from the current location of Two Brothers Honda. Products include Yamaha motorcycles, scooters, ATV's, Side by Sides, snowmobiles, and generators. In addition to Yamaha we carry the Sea-Doo and Ski-Doo product lines and accessories. We are adding Parts and Accessories on a daily basis. Two Brothers Yamaha BRP is devoted to the same customer focused positive and ethical service as Two Brothers Honda. This purchase has allowed us to change the name of both dealerships in 2007. We have now become Two Brothers Powersports. We have changed our website to incorporate all of our product lines and you can even order your parts on-line if you choose. We have been busy in the past couple of years and we are not going to stop. Check us out on a regular basis to see the new stuff going on at the shops! Give us a call with all of your Yamaha, Sea-Doo, and Ski-Doo questions at 608-785-1077.
Both Rick and Ben are dedicated to providing the best experience possible. We strive every day to make your experience a great one. Both Rick and Ben are dedicated to providing products and services in a ethical and positive way that will exceed every customers expectations. We believe in the idea of "Customers For Life". Both Rick and Ben are at the dealerships daily and your comments are important. Please feel free to send us an email, give us a call, or stop in and let us know what we can do to better serve you!
Ben and Rick George
Thank you for your business!
Honda Location
124 Rose Street
La Crosse, WI 54603
Phone: (608) 781-3360
Toll Free: (888) 781-5821
Fax: (608) 781-3362



Yamaha, Sea-Doo, Ski-Doo, Kymco Location
1241 Oak Forest Dr.
Onalaska, WI 54650
Phone:608-785-1077
Fax:608-785-1076
Ben George is General Manager of 2Brothers. Ben is at one of the locations daily and looks forward to seeing each and everyone of you, our great customers. This photo is with new son Jakob!Jordan Kerns is Service Manager at the La Crosse location. Jordan has years of experience and looks forward to helping you with your service needs.
Tim Pralle is our Parts Manager at our Honda Location and has over 20 years experience with our Honda Products. Happy Birthday to Tim this month, 49 again!!!Doug Schiltz works in the Parts Department at our La Crosse location.
Jason Wucki is our Sales Manager at our La Crosse location. Jason has nine years experience with Honda and looks forward to seeing you soon. Sarah is a great addition to our Service Dept. She will be able to assist with all your service needs
Jordan Jones is our Business Manager and will take care of all of your purchasing needs. Dave Erickson is Service Manager at our Onalaska Location. Dave's Serice Department is Yamaha Silver and BRP Platinum qualified.
Eric Williams runs our Sales and Finance departments at the Onalaska Location. If you are looking for Sea-Doo, Ski-Doo, Yamaha or Kymco Eric will get you riding right away.Mitch Lange runs the Parts Department at the Onalaska location. See him for all of your parts needs!
Cory Licht is a Technician at our La Crosse location. Cory has many years of experience and is certified for both Honda and Yamaha.Ryan Grandt is a Technician at our La Crosse location. He has years of experience and is Honda certified.
Ludwig Schlechter is a Technician at our La Crosse location. Lud has been with us since 2002. Smile Ludwig!!Alex is our newest addition to the Two Brothers Team! He will be working with the Sales Department to help assist in your purchasing needs!!



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